At a client services agency, the producer/project manager likely gets the most volume of email. They send an incredible amount of email and are cc'ed on pretty much everything. Having spent many many years doing that job, I am all too familiar with different email styles, approaches, and missteps. 

With such uncommonly strong opinions on the topic of email, this new blog series was born. In each post, I will focus on a component of, what has become, the most common method for client communication.

First email component up for discussion: Subject Lines.